Glow
Begin your Glow Up

Press kit

Everything you need for a story on Glow.

No fabricated quotes, no press-release voice. What follows is what's actually true, written so you can lift it straight into a draft.

The story in one line

An Australian author built an AI coach out of her own books.

60-word version

Naomi Shiels wrote three books about getting unstuck in midlife, the Momentum Series. Readers kept finishing them and asking the same question: what do I actually do, starting tomorrow morning. So she built Glow, an AI coach called Sage, trained on those books. Glow launched in August 2026, a 90-day guided glow up for women in their 40s and 50s.

150-word version

Naomi Shiels is an Australian author and musician. She wrote the Momentum Series: three books, The Momentum Rule, Your Body Is Not Your Soul and The But I Will Era, each paired with its own album, published through her own company, Wild Hearts Publishing. Readers kept finishing the books and asking the same question: what do I actually do, starting tomorrow morning. A book can tell you the truth about momentum. It can't text you at seven the next morning. So Naomi built Glow, a 90-day guided glow up for women in their 40s and 50s. Sage, the AI coach inside it, carries the three books into daily use: one small move a day, never a list. There's no AI scoring of photos, no before-and-afters, and cancellation is one tap. Glow launched in August 2026.

Facts

Launch status
Launched August 2026. Newly live, no user metrics to report yet.
Price
A$14.99 a month, or A$119 a year. Seven days free before anything is charged.
Platform
Web app, installable to a home screen (PWA). No app-store download required.
Market
Australian women in their 40s and 50s (core audience 40 to 55).
Company
Wild Hearts Publishing Pty Ltd, ABN 34 695 911 025.
Contact
info@wildheartspublishing.com.au

Why it exists, and what's deliberately different

Why it exists

Naomi Shiels wrote three books about getting unstuck in midlife. Readers finished them and kept asking the same question: what do I actually do, starting tomorrow morning. Glow is her answer, an AI coach built on the books rather than a fourth book.

No AI face scoring, ever

Glow's optional weekly Mirror photo is never scored, rated, or run through any AI analysis. There is no face-analysis or skin-scoring feature and there won't be one, in a category where most competitors are adding exactly that.

Photos never sent to any AI

Mirror photos are stored in private, per-user storage. They are never public, never shared with other users, and never sent to any AI model for any reason.

One-tap cancel, built first

Cancellation is one tap, inside the app, no phone call and no retention pitch. It shipped before the pricing page did.

A coach, not a clinician

Sage is an AI coach, not a therapist and not medically qualified. Medical questions are redirected to the user's GP. Crisis disclosures are met with warmth and a direct handoff to Lifeline (13 11 14) and 1800RESPECT (1800 737 732), not coaching.

About Naomi

Naomi Shiels is an Australian author and musician who wrote the Momentum Series, three books each paired with its own album. She built Glow, an AI coach drawn from those books.

Assets

Direct download links, web-ready copies.

  • Sage portrait

    1024 x 1024px. AI-generated artwork representing the coach, not a photograph of a person.

    Download

  • OG / social card

    1200 x 630px.

    Download

  • Cover: The Momentum Rule

    600 x 960px.

    Download

  • Cover: Your Body Is Not Your Soul

    600 x 849px.

    Download

  • Cover: The But I Will Era

    600 x 849px.

    Download

Plain-text boilerplate for copy-paste, no HTML scraping required: glow-press-kit.txt.

What Glow will not do

  • No medical advice. Anything medical is redirected to the user's GP.
  • No before-and-after marketing, and no body or face imagery used to sell the product.
  • No guaranteed outcomes. Glow describes what the product does, not what a reader's life becomes.
  • No AI scoring of a user's face, skin or body, in the product or in marketing.
  • No cancellation friction. One tap, no phone call, no retention pitch.

Interview angles

Five questions a journalist could actually ask. No answers supplied here.

  1. Why build an AI coach out of your own books instead of writing a fourth book?
  2. You built the cancel button before you built the pricing page. What made that the priority?
  3. Most competitors in this category are adding AI face scoring. Why did you decide against it?
  4. What's the actual difference between a coach and a clinician, and why does Glow insist on keeping it?
  5. Glow launched with no fanfare and no metrics to quote. Why launch like that on purpose?

Contact

Wild Hearts Publishing Pty Ltd, ABN 34 695 911 025.
info@wildheartspublishing.com.au

Want the human story first? Read about Glow.